Information Disclosure and Online Social Networks: From the Case of Facebook News Feed Controversy to a Theoretical Understanding

Based on the insights learned from the case analysis of the Facebook News Feed outcry, we develop a theoretical understanding that identifies major drivers and impediments of information disclosure in Online Social Networks (OSNs). Research propositions are derived to highlight the roles of privacy behavioral responses, privacy concerns, perceived information control, trust in OSN providers, trust in social ties, and organizational privacy interventions. The synthesis of privacy literature, bounded rationality and trust theories provides a rich understanding of the adoption of OSNs that creates privacy and security vulnerabilities, and therefore, informs the privacy research in the context of OSNs. The findings are also potentially useful to privacy advocates, regulatory bodies, OSN providers, and marketers to help shape or justify their decisions concerning OSNs.